The purpose of this guide is to give each department direction for creating branded content for Crossroads Church. This is not an exhaustive list, but with this you should be able to create cohesive content that will communicate branded ideas.
Keep in mind that our overall brand style contains clean lines and edges, and avoids clutter. Do not be afraid of white or blank space to favor an overall minimalistic, professional feel.
All designs must be sent to Creative Team for approval before publication. This excludes written documents.
Fonts
For branded content like special announcements, internal documents, department announcements, written letters, etc. it’s important to use approved fonts. This list isn’t exhaustive, but when using title, headers, or creative fonts, try to stay within these boundaries. The fonts below offer modern looks while being easy to read and professional.
Bebas Neue
Used for all text.
Multi-weight options.
Novecento Sans Wide
Used for headings and accent text.
Multi-weight options.
Bebas Kai
Used for titles and headings.
Multi-weight options.
Poppins
Used for body text.
Multi-weight options.
Bemella
Strictly for accents in headings.
Single weight font.
Daydream
Strictly for accents in headings.
Single weight font. For Canva use.
Colors
The colors below are matched to logos, as well as our current brand. These colors are not exhaustive, but please stay within similar cool tones.
Please utilize the Hex Code listed to use the color in your document or design.
Hex cods are a series of numbers followed by the pound sign (#)
The colors below are base Crossroads branding colors.
Black
#000000
Gray
#515252
White
#FFFFFF
The colors below are Crossroads Kids branding colors matched to the logo colors.
Kid’s Logo – Teal
#55b5bc
Kid’s Logo – Orange
#f4772c
Kid’s Logo – Green
#b3d137
Kid’s Logo – Red
#ec3d3b
Kid’s Logo – Purple
#945ba5
The colors below are for City Center branding.
Gray
#515252
Steel Blue
#284648
Deep Teal
#398A8F
Teal
#31BFC8
Bright Teal
#5DE6EF
Light Teal
#BBF2F6
Light Gray
#B0B1B1
White
#FFFFFF
The colors below are for designs and projects through winter 2021.
Black
#000000
Gray
#515252
Medium Blue
#00589E
Bright Blue
#4AAFFF
Light Blue
#B8FAFF
Teal
#0F9B93
Deep Indigo
#381B8F
Deep Purple
#702786
Emerald
#145D07
The colors below are for designs and projects through spring 2021.
Black
#000000
Gray
#989C9C
White
#FFFFFF
Light Yellow
#FBFD65
Light Orange
#FFC54A
Peach
#FFA16C
Pink
#F8599B
Light Purple
#B77DFB
Light Blue
#B8FAFF
Light Green
#A1FF90
Resources
If you are in need of a stock image, please utilize the following sites. These are free to use, no rights attached, and are high quality images.
If you are creating a graphic or flyer, Canva is a great tool. There is a free version, but since we are a church we qualify for the pro-version at no cost. I’m happy to help you set that up!
Here are some great Canva templates if you are unsure where to start! Please be sure to change fonts and colors to the suggested ones above.
Examples
Here are a few examples of what well executed designs look like!
They include approved colors and fonts, as well as
Reminder Card Graphic
When to use: for print, email, or social media reminders within your department or ministry
Reminder Flyer
When to use: for print reminders within your department or ministry
Event Flyer
When to use: to create awareness for upcoming event within your department ministry
Social Media Graphic
When to use: lead to inspiration within your department or ministry among those involved
Logos
Right click on any of the following logos to save them for use.
Our logos have a few various adaptations or applications depending on what it is being used for, whether it be printed or for digital art. Please use your best judgement of when to use which look. If unsure, please check with Kim.
